Closing the gap between Millennials and Meridian Bank

Branding, Webdesign

In 2015, AllWebCafe was invited for an RFP to present an idea for a campaign to bring millennials and young professionals closer to Meridian Bank, as its client demographic was starting to become stale. The main idea with the campaign was to celebrate accomplishments and life milestones of young people and their families, establishing Meridian Bank as a trusted partner for the present and future.

The campaign had several print ad concepts and a responsive website to go along with it. See a simple prototype of personal banking, business banking and the responsive website designs.